Multi-Channel Marketing

Email & SMS Marketing That Runs Itself

Reach your customers on every channel — email, SMS, WhatsApp, and Messenger — from a single dashboard. AI writes your copy, smart segmentation picks the right audience, and automated sequences keep your pipeline warm around the clock.

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The list you've built but never properly used

You've been collecting email addresses for years. Customers from old jobs, leads who didn't convert, newsletter signups, podcast listeners, free-download grabbers. Somewhere on your laptop or in your CRM, there’s a list of thousands of people who at one point raised a hand — and you've barely emailed any of them.

Why? Because email feels hard. You don’t know if your domain is set up to land in the inbox. You don’t know what to send. You worry about hitting unsubscribe en masse. You opened Mailchimp once, got confused, and closed it.

Meanwhile, every month that list sits dormant is leaked revenue. An average past-customer is roughly 7× more likely to buy again than a cold prospect — and they cost you nothing to reach. SMS hits open rates of 95%+. Email still returns £36 for every £1 spent industry-wide. You’re sitting on the highest-return marketing asset you own.

Email and SMS infrastructure that actually gets used

We set up your sending domain properly: SPF, DKIM, DMARC, dedicated subdomain, warm-up sequence — so your emails land in the inbox, not the Promotions tab or the Junk folder. Then we plug your CRM into a unified messaging engine that handles broadcasts, drip sequences, transactional emails, and two-way SMS in one place.

Segmentation is built-in: send to everyone who booked in the last 90 days, or everyone within a postcode radius, or everyone who hasn't engaged in 6 months. Smart lists update automatically based on contact behaviour — no manual list rebuilding before every send.

And we build you the 5 core campaigns every service business should have: a welcome sequence, a quote follow-up, a review request flow, a re-engagement campaign, and a seasonal recurring revenue play. Done once, running forever.

Everything you need to market like a team of ten

All the tools a growing business needs to send the right message, to the right person, at the right time — without hiring a marketing team.

Email Campaigns

Build beautiful emails in minutes with a drag-and-drop builder. Choose from professionally designed templates, schedule sends for peak engagement, and run A/B tests to find what resonates with your audience.

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SMS Marketing

Send bulk SMS messages that actually get read. Personalise every text with merge fields, manage opt-in and opt-out automatically, and stay fully compliant with UK messaging regulations.

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WhatsApp Business

Meet your customers where they already are. Send WhatsApp messages, use pre-approved templates for common scenarios, and set up automated replies so nobody waits for an answer.

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Broadcast Campaigns

One campaign, every channel. Send coordinated broadcasts across email, SMS, WhatsApp, and Messenger — all managed from a single dashboard. No switching between tools.

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Newsletter Automation

Set up recurring newsletters that send themselves. Connect your blog with RSS-to-email, manage subscriber lists, and keep your audience engaged without touching a keyboard each week.

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Smart Segmentation

Stop sending the same message to everyone. Filter contacts by behaviour, tags, engagement level, and purchase history so every campaign lands with the people most likely to act.

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Content AI

Stuck staring at a blank screen? AI generates high-converting subject lines, email body copy, and SMS messages in seconds. Edit to taste, approve, and send — your brand voice, amplified.

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Analytics & Reporting

Know exactly what is working. Track open rates, click-through rates, unsubscribes, and revenue attribution in real time. Make data-driven decisions without a spreadsheet in sight.

AIFA email and SMS campaign dashboard
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Multi-Channel Outreach
Email, SMS, WhatsApp, and Messenger from one place
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AI-Written Copy
Subject lines, email body, and texts generated in seconds
Automated Sequences
Drip campaigns that nurture leads while you sleep

How We Set It Up

Three simple steps — we handle the heavy lifting so you can focus on running your business.

1

Strategy & Audit

We review your current marketing, import your contacts, and map out the campaigns and automations that will deliver the biggest impact for your business.

2

Build & Configure

We set up your email templates, SMS sequences, WhatsApp automations, and smart segments — all tailored to your brand voice and customer journey.

3

Launch & Optimise

Your campaigns go live. We monitor performance, run A/B tests, and continuously refine your messaging so results keep improving month on month.

What this looks like for your industry

Real-world patterns we've built for UK service businesses. Yours will look similar — tuned to your operation.

Trades & home services

Past-customer reactivation

Quarterly broadcast to your historic customer base with a seasonal offer — chimney sweep, boiler service, drain inspection. Lands in inbox because deliverability is right. Books revenue from a list you'd basically forgotten about.

✓ £3.2k recovered per quarterly send
Clinics & wellness

Recall and rebook sequences

Triggered SMS 4 weeks after last appointment if no future booking on calendar — "Time for a check-in?" with a one-tap booking link. Two-way replies handled inside the same inbox.

✓ Recall booking rate 38%
Professional services

Long-cycle nurture

Twelve-month nurture sequence for prospects who weren't ready to buy first time. Useful content, occasional case studies, low pressure. When their need comes back, you're top of mind.

✓ Long-cycle lead-to-client rate up to 12%
Online businesses

Broadcast + automated drip

Weekly broadcast newsletter PLUS an evergreen drip sequence behind a lead magnet. Same content, double the reach — new subscribers get the back catalogue, existing subscribers get the latest.

✓ Open rate 41%, click rate 8.6%

Things people ask before signing up

Will my emails land in the inbox?

Yes — we handle the deliverability set-up properly. Custom sending domain, SPF, DKIM, DMARC alignment, IP reputation management, content scanning. We also do a controlled warm-up so your domain reputation builds correctly instead of cold-blasting and getting marked as spam.

Do I need a separate SMS provider?

No — SMS is built in. UK shortcode and long-code numbers, two-way conversations, opt-out handling, and reply detection all native. Same dashboard, same contact records, same automation engine.

How does it handle GDPR consent?

Proper consent capture at every entry point (form, opt-in, double opt-in for sensitive lists). One-click unsubscribe in every email. SMS opt-out by replying STOP. Full audit trail of every consent action against the contact record. You stay compliant.

What about template design?

Drag-and-drop builder with mobile-first templates. We can also build you a brand-aligned template library so every send looks consistent without you having to design each one. Or, plain-text-style emails (which often perform better) — just type.

Can I send to specific segments?

Yes. Smart lists auto-update based on contact data and behaviour. Send to anyone who hasn't booked in 90 days, or anyone in a postcode radius, or anyone tagged as a particular service type, or anyone whose last email open was over 30 days ago.

What's the cost?

Email is unlimited on standard plans. SMS is metered by message because we pay UK carrier rates; current pricing on our pricing page. We help size the right SMS bundle based on your expected send volume.

Pairs well with

Most clients run this alongside one or more of these.

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Ready to put your marketing on autopilot?

Book a free 30-minute call and we'll show you exactly how multi-channel marketing can work for your business — no obligation, no jargon.

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Free call · No obligation · Based in East Sussex, serving UK businesses